Seth Godin: Getting Serious about experimentation

 

I don’t think that Seth Godin had making music on his mind, when he wrote this simple but great article. The man is pure inspiration, so check out his blog and buy his books to keep him going:

Here’s what doesn’t work: hacking around and ignoring what doesn’t work.

Here’s what also doesn’t work: doing your best with your work and then dismissing the elements that don’t work as experiments.

The best experiments are experiments on purpose. They are done with rigor and intent. They are measured. They are designed to either fail or create an approach that can be scaled.

Great experimenters measure their results. They probe. They fail on purpose. And when they find something that works, they hand the knowledge over to operators and executors who can scale their work.

You don’t get to call it an experiment after it fails.

-mE

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